Our Story

Three Brothers Distillery was born out of a shared passion for craftsmanship, quality, and family legacy. As the name suggests, the distillery is a tribute to the three brothers whose vision and bond have shaped this company’s identity. Growing up, the brothers shared a love for adventure, exploration, and the art of distilling. Their journeys across the ages, both personal and professional, have left a lasting impression, inspiring them to create spirits that reflect their commitment to tradition and innovation.

The distillery prides itself on combining time-honored techniques with bold, modern experimentation. Every bottle crafted at Three Brothers Distillery tells a story of dedication, precision, and an unwavering pursuit of excellence. Their offerings celebrate not just fine spirits, but the deeper values of connection, exploration, and craftsmanship that come with it.

The distillery now embarks on an exciting new chapter with the launch of two premium brands

Team

VARUN GUPTA

VARUN GUPTA

CEO

A Finance and Marketing Major from Manchester University UK and an alumni of Les Roches Switzerland, Varun has set up and commissioned various Distilleries and Bottling Plants and is presently managing operations as COO of SGIPL – a 60 KLPD ENA Distillery & Bottling facility in UP and of Vindeshwari Exim in Uttarakhand with tie up with Diageo. Varun is also overseeing setting up of 120 KLPD Ethanol Distillery at Suratgarg, Rajasthan. Under his leadership, the group is now launching its own portfolio of Premium IMFL Brands.

VIKAS GUPTA

VIKAS GUPTA

Director

Finance graduate from University of Sydney, Australia, Vikas has diverse background in hydro-electric, edible oils processing, liquor and real estate businesses. He has been successfully running a 300 KLPD ENA/Ethanol Distillery and a Bottling tie up with Diageo under Premier Alcobev in Himachal Pradesh, as well as bottling & marketing arrangement with United Spirits, Mohan Meakin and many more. Vikas is associated with various organizations such as PHD, IVPA, Solvent Extraction Association, FICCI etc.

RITESH GUPTA

RITESH GUPTA

Director

Ritesh is an experienced professional with a degree in Business Finance and over two decades in the Alcobev industry. His extensive background spans manufacturing and distribution, giving him a comprehensive understanding of the sector. Currently, he oversees country liquor sales in Himachal Pradesh, as well as group’s expansion in many other states in India.

Mr. A.B.Shukla

Mr. A.B.Shukla

Regional Head - North - Sales & Marketing

With over 33 years of experience in sales and distribution within India’s liquor industry, A.B. Shukla has built his career on expanding markets and driving growth. He spent 24 years with United Spirits Limited (a Diageo Group Company), rising to Deputy General Manager – Delhi, where he led large teams and strengthened trade networks. He later served as Regional Manager with Alcobrew Distilleries and as Senior General Manager with Piccadilly Distillery. At Three Brothers Distillery, Alok now focuses on market building and expanding the brand’s footprint across key territories.

SANJAY JAIN

SANJAY JAIN

Advisor

A commerce graduate of Shriram College of Commerce, Delhi and a Chartered Accountant, Sanjay brings in 35 years of solid experience with some of the top companies in India (JM Financial, Ranbaxy Labs, PwC, Rabobank and JK group). Sanjay has been associated with the group for over two decades and consults independently as well in the areas of Corporate Finance, Investor Relations, M&A and Strategic Advisory. His vast experience of working on various projects and on boards of Alcohol companies (Bacardi, Asia Pacific Breweries, Fratelli Wines, Kyndall, Mohan Meakins, Radico Khaitan, etc) makes him a rock-solid pillar of the group.

PARITOSH BHANDARI

PARITOSH BHANDARI

Advisor

Paritosh is a management graduate and a multiple award-winning marketer. He has 25+ years of executive experience with SAB Miller, Levi’s, Illva Saronno JV, Sony and Bennett Coleman. He conceptualized and launched India’s first Super Premium Vodka and Whisky. Paritosh turned an entrepreneur (moving to the UK in 2017) and launched his craft alcoholic cocktail brand: HAPPYDOWN™ in the UK (Tesco, Amazon, Ocado) and received several coveted global awards. He is advising the group strategically on its foray into Premium IMFL.

DEBASHIS DAS

DEBASHIS DAS

Advisor

A veteran in the alcobev industry with four decades of rich experience in operations and supply chain, Debashis has worked with some of the biggest spirits companies in India including United Spirits (now Diageo) as Head, Manufacturing.

Debashis has a long association with the group and oversees all manufacturing operations across existing and new projects.